New York Pizza Express

Brand Identity
Restaurant Refresh
Advertising
Menu Design
New York Pizza Express is a small, family-owned, local take-out place located in Stallings, NC. Despite their small physical location, the quality of ingredients and service is unmatched. This restaurant refresh proposal gives this small business a much needed brand identity that recognizes and highlights the true quality of their pizza with a modern and competitive edge.
A display of a menu for New York Pizza Express, featuring various items such as stromboli, starters, salads, lunch specials, and drinks. The menu includes a QR code for ordering and is designed with a mix of red and green colors, accented with illustrations of pizza toppings. Nearby, there are round tokens that read "A Slice of New York" and a small card stating, "Coming fast is a good thing," along with the restaurant's contact information.
An image showcasing the Modesto type family typography used throughout the New York Pizza Express rebranding on a dark red background. The text displays three variations: "Modesto Lite" in a bold, small caps font at the top, "Modesto Text" in sentence-case in the middle, and "Modesto Lite Expanded" in a larger, bold, small caps font at the bottom.
A bus stop advertisement featuring a red background with text that asks, "Interstate? Highway? Freeway?" Below, it reads "EXPRESS-way. Grab a slice of New York without the travel." The ad includes a silhouette of the New York skyline and the name "New York Pizza Express" along with a phone number. Surrounding the bus stop are trees and historic buildings.
A collection of pizza boxes from New York Pizza Express displayed on a light background. The boxes feature various designs, including a red box with the logo and a black box with a decorative border, both showcasing an illustration of a pizza oven with flames. Other boxes have a checkerboard pattern with black and beige colors. All boxes prominently display the "New York Pizza Express" name.
A collection of branding materials for New York Pizza Express, including two business cards—one for the manager/owner, featuring his name, title, and contact information, and another with the restaurant's logo. There is also a red envelope with the text "YOUR PIZZA IS WAITING" and a matching letterhead displaying the logo.
A tan color swatch displaying the associated color codes for HEX, RGB, and CMYK color systems.
A black color swatch displaying the associated color codes for HEX, RGB, and CMYK color systems.
A red color swatch displaying the associated color codes for HEX, RGB, and CMYK color systems.
A green color swatch displaying the associated color codes for HEX, RGB, and CMYK color systems.
Two black t-shirts hanging on wooden hooks, featuring a pizza-themed design. The shirt on the left displays the text 'Your Pizza is Waiting' with an illustration of a brick oven and flame, while the shirt on the right features the text 'New York Pizza Express' with the same brick oven design on the chest.
An image displaying four business cards arranged in two rows. The top left card features a red background with "New York Pizza Express" in gold lettering and an arched pizza oven graphic above the text. The top right card has a black background with a matching oven graphic and the same business name in gold. The bottom left card is black, showcasing "Anthony Randazzo" as manager, along with the phone number beneath it. The bottom right card has a red background with a pizza oven graphic, featuring the owner's name, his title, phone number, and address in gold lettering.

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