Caitlin Ainsworth
Graphic Designer
Detail-oriented and creative-minded graphic designer with a strong focus on visual communication, brand consistency, and user-centered design. Eager to learn, adapt, and create polished, effective work that resonates across audiences. Collaborative, willing, and committed to delivering thoughtful creative solutions from concept to final execution.
Work Experience
- The Blanchard Institute
- Charlotte, NC
December 2024
- Marketing coordinator
- Designed and executed digital and print marketing materials including social media graphics, brochures, email campaigns, website content, and video assets to support brand consistency and audience engagement.
Created accessible and engaging marketing materials across digital and print platforms to promote programs, services, events, and community outreach initiatives.
Managed website content updates, SEO improvements, vendor coordination, and promotional campaigns for organizational growth, including marketing for new locations. - Designed a full-page print ad and digital advertisements launched on the NC coast to promote new programs and services, effectively increasing brand awareness and engagement
- Nest Photo Studio
- Charlotte, NC
Aug 2023
- Studio Admin / IT Manager
- Integrated various project management solutions, client databases, and online client experiences which increased workflow efficiency by 30%.
- Sorted over 1,000 client records into categories that would allow for targeted marketing campaigns based on previous client purchasing.
- Analyzed 18+ underlying systems to identify and measure potential areas of improvement.
- COMMAND+P
- Charlotte, NC
March 2024 - Dec 2024
- Creative Director
- Led cross-functional team of designers and writers, and editors, providing direction and feedback to achieve the desired aesthetic for the inaugural student magazine at Central Piedmont Community College.
- Managed timelines and workflows to ensure that all creative elements and written content were completed by each deadline.
Education
- Central Piedmont Community College
- Charlotte, NC
May 2025
- AAS Advertising + Graphic Design
- Completed graphic design coursework while maintaining a cumulative 3.93 GPA.
- Earned certifications in HTML Essential Training, CSS Essential Training, Responsive Web Design via LinkedIn Learning
- Appalachian State University
- Boone, NC
2014-2018
- Education Coursework
- Completed 102 total credit hours towards a degree in Elementary Education with a cumulative 3.44 GPA. Coursework included Social Psychology, Cultivating Creative Expression Through Art, Psychology of Personality, and more.
Skills
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Adobe Premiere Pro
- Adobe Acrobat
- Responsive Web Design
- Bootstrap Framework
- Sublime Text
- HTML
- CSS
- Figma
- Airtable
- Zapier
- Notion
- Canva
- Jotform
- Mailchimp
- Squarespace
- Wordpress
- Webflow
- Wix
Organizations
- theCurious - Programming Coordinator
- Delta Alpha Pi International Honor Society
- Phi Theta Kappa International Honor Society
- Graphic Artists Guild
